Who We Are
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Who We Are


Carolynne Palla
Owner | Publisher

Owner of Palla Media


Sandra Steier
Photographer | Stylist

Freelance Photographer


Sarah Gordon
Writer | Editor

Freelance Writer | Publicist


Tara Orr
Social Media

Social Media Manager



Palla Media provides businesses with advertising options through the form of print and online publications solely focused on their community.

Independent and locally owned business since 2007. Nominated in November 2016 for Richmond Chamber of Commerce Business Excellence Awards for Leadership and Small Business of the Year.

Why We Do It

We are a group of passionate experts who believe print still has its place in the media mix. Every person on our team is driven by the company vision: To promote and highlight local businesses so the community thrives.

We Strive To

  • Raise awareness for your brand
  • Drive potential customers to your business
  • Promote sales for both new and existing products
  • Introduce a new product or service to the market
  • Differentiate your product from your competitors’

Connect to the Community

To best connect and engage with your audience, speak your customer’s language, appeal to their emotions, and tap into their desire to be a part of a community, create a clear and authentic brand story to illustrate how your brand aligns with their values.

By applying tried and true practices to your advertising, you’ll build a magnetic brand that attracts customers, establishes a following, and generates revenue.


Advertising should focus on the benefit your product or service brings, not explain what you’re physically selling.

The goal of advertising is to connect and engage with your audience.
Create a desire for your brand by tapping into their desire to be part of the community.

Our magazines are unique in that we partner with the local business association to provide relevant, upbeat, local content. Our magazines are then mailed to every single family home and business in the community.

We like to infuse storytelling in our articles to help craft your brand’s overall story. Research shows that stories that illustrate a brand as “necessary, believable, and integral” are the most effective for engaging and influencing consumers.

Just wanted to let you know about the huge amount of positive feedback we have received from patients. Many compliments about how nice the photos were and that they thought it was a great article. Kudos to your team! Thanks so much again. ~ Dr David Book

We look forward to the opportunity to promote your local business and well as serve the readers in each community.