Most of us are incredibly proud and passionate about where we live. Since most people have a strong need to be part of a community, local magazines serve as an important hub where locals learn about their surroundings and events they might like to get involved in. In other words, as a local business, you will get your ad in front of a passionate crowd that is already interested in who you are and what you have to offer.
Consumers spend a lot of time online but when it comes to engaging with websites, most readers only scan a website for 15 seconds before moving on. However, people interact much differently with printed magazines. They enjoy the tactile experience. Magazine readers really take their time and linger when reading print. They also tend to fully interact with the content, including the ads inside.
Your Ad Will Stand Out
Many advertisers think that print is dead and have shifted their marketing budgets soley online where they vie for consumer attention in a crowd of other digital ads. This is great news because it means your ad in the community magazine has far less competition and will stand out from the crowd.
People Don’t Fear Print Ads
The internet is constantly trying to get you to click on an ad. Once you click there is ongoing fear that your online behavior is being stored, tracked and analyzed. Tracking technologies like web cookies are collecting information about your browsing activities from site to site. But consumers have nothing to fear by reading your print ad, and this makes them more open to receiving your message.
A Longer Shelf Life
While digital ads come and go, print ads have staying power. A magazine left in a dentist’s office will be read by countless patients for months, and your ad can be seen by a majority of them.
When you advertise in a reputable local magazine, people instantly become familiar with your company. This recognition is then reinforced when they meet you in person, either at your place of business or at a local event. This not only builds brand recognition but, in time, brand loyalty.
Local magazines are highly valued and respected publications that build a sense of community among local consumers. In fact, many people turn to local publications as a source of advice. Advertisers can greatly benefit from this credibility when their ads are viewed not as ads but as recommendations from a trusted source.